Showing posts with label macmillan. Show all posts
Showing posts with label macmillan. Show all posts

50K Audible Audiobooks direct to Kindle via WiFi. - Hocking signs ~$2M deal

New York Times's Julie Bosman reports that self-published Amanda Hocking has signed a four-book deal with St. Martin's (Macmillan).

Hocking, the 26-year-old author, who sold over a million copies of her self-published e-books (Amazon, Barnes & Noble), has signed up with the Big6 traditional publisher for her next series.  Who wouldn't? assuming the terms are good.  I guess the large publishing house couldn't ignore this success story which happened without any traditional publisher marketing, backing, etc.

  They'll publish her “Watersong” series, four books in the young-adult paranormal genre, Bosman wrote.
  See the earlier article here for background on her rise.

  What a scene.  Kudos to her.
' A heated auction for the rights to publish her books began early last week, and several major publishers, including Random House, Simon & Schuster and HarperCollins, dropped out as the price climbed into the seven figures.

The bidding eventually rose beyond $2 million for world English rights, said one publishing executive familiar with the negotiations. (St. Martin’s declined to comment on how much it agreed to pay.)  Ms. Hocking was represented by the literary agent Steven Axelrod.

The first book in the series will be released in fall 2012, a spokeswoman for St. Martin’s said. '

  As Hocking reported on her blog Tuesday, in response to news stories that she was shopping her series to traditional publishers, Hocking explained her thinking (and activity) to her readers:
' “I want to be a writer,” she said. “I do not want to spend 40 hours a week handling e-mails, formatting covers, finding editors, etc. Right now, being me is a full-time corporation.” '
The Bloomberg Businessweek/AP story by Tara Bannow the other day has a good backgrounder on Hocking's story, from last year to the signing.
  She's written only one of the four books so far, so there'll be a bit of pressure, which probably won't have much effect on her.

  Bannow also writes, "Earlier this year, Terri Tatchell, co-screenwriter of the 2009 science fiction film 'District 9,' agreed to adapt the books from Hocking's Trylle Trilogy as a screenplay."  
  There's a bit on how she's adjusting to all this, and you should read it there.

In the meantime...
If you want to check out her existing e-books while they are still available and at a good price, see her Amazon author's page.


AUDIBLE AUDIOBOOKS NOW DIRECTLY DOWNLOADABLE TO KINDLE-3 WIFI
Amazon announced on March 24 that:
' ...more than 50,000 Audible Audiobooks are available for download on the latest Kindle (UK: K3) via Wi-Fi delivery.
  Of course, owners of any Kindle device can continue to purchase Audible audiobooks from Audible.com and transfer the titles to Kindle via USB. '
  To find out more about how to do this, go to Audible Audiobooks, where they offer a 30-day free trial that includes "two free audiobooks."  The page will give an idea of what's available.  Those already subscribing to Audible Audiobooks they can listen to while on the go will probably welcome this news, as it frees you from the USB cable transfer in that you can download large-file Audible book whenever you are connected to a WiFi network, whether at home or at work or in a cafe somewhere.


Kindle 3's   (UK: Kindle 3's),   DX Graphite

Check often: Temporarily-free late-listed non-classics or recently published ones
  Guide to finding Free Kindle books and Sources.  Top 100 free bestsellers.
UK-Only: recently published non-classics, bestsellers, or £5 Max ones
    Also, UK customers should see the UK store's Top 100 free bestsellers.

WashPost: State AG probes Apple, Amazon over e-Book prices. What?

I was startled to see Amazon considered a price-raising or price-fixing culprit in this investigation by Connecticut Attorney General Richard Blumenthal over e-book prices (though some of us did expect an investigation or two sooner or later over the high-price agreements (with prices that were mandatory for some like Amazon).

 Amazon fought the price increases and when they lost, made a public statement about having to 'capitulate' and were said to be insisting on assurances that if they agreed to raise prices to KEEP the publishers' books at Amazon (because the Apple Agency contracts insisted on the publishers not giving lower pricing elsewhere) that Amazon would not then be undercut in pricing by another online store.

I wrote quite a bit about this while it was happening and sourced anything remotely controversial.

If you're interested in the background, the main stories posted here were:

  . Amazon removes Macmillan books

  . Amazon surrenders to Macmillan and Steve Jobs

  . Steve Jobs pulls his puppet strings but says too much

  . Amazon plays hardball to keep lower pricing option


(I'm now staying in a hotel after the flooding in the apartment meant that 7 monster furnace-like humidifers and liquid suction machines and all their hoses and heavy vacuum-cleaner sounds made the place uninhabitable.  It was 97 degrees in the apartment when I left last night, and contractors said no windows were to be opened as that would prevent the drying needed.  I'm moved after packing in 97-degree heat, so this blog article had to be short, but the links given should give an idea of the history of this pricing battle.)



Check often:  Temporarily-free late-listed non-classics or recently published ones
  Guide to finding Free Kindle books and Sources.  Top 100 free bestsellers.

Amazon won't be undersold on book pricing


The New York Times's Nick Bilton confirms
what many of us suspected: that Amazon would not have agreed to a fixed pricing that allowed Apple, Barnes & Noble, or any other bookstore to offer a lower pricing than Amazon's despite Macmillan's insistence on higher pricing while Apple has negotiated a $9.99 pricing for bestsellers.

There were several news stories that asked if Apple might have 'burned' or 'undercut' Amazon by suggesting that publishers raise e-book prices, with four publishers then pressuring Amazon to go along with this because they'd have Apple to rely on based on Apple's recommendation of those higher prices.

MacNewsWorld, in an article Feb. 18, titled "Apple's E-Book Pricing Flip: Chaotic or Cunning?," wrote:
'Apple's reasons for the pricing change, if the report is correct, remain murky.  They could be evidence that Apple's gaming the market.  "Apple's trying to play both sides of the fence," Andrew Eisner, director of content at Retrevo, told MacNewsWorld.  "On the one hand, it's trying to appear friendlier to book publishers with its willingness to let them charge higher prices; on the other, they know they're going to be out there doing battle with the likes of Amazon and Wal-Mart (NYSE: WMT), who already skirmished in a book price war late last year."

Or, Apple could be wracked by internal dissension. "It sounds like there could be several different people working on this, and I wonder if Steve Jobs was involved at all," Rob Enderle, principal analyst at the Enderle Group, told MacNewsWorld. "It does seem like the change is kind of fast, and it's scaring all the publishers." '
  After the ensuing brouhaha with Macmillan's John Sargent insisting on his $15 new e-book pricing, the NY Times found that Apple had inserted language into their "Agency" agreements that the publishers, whom they'd encouraged to raise their pricing, would have to allow Apple to sell e-books for $9.99 once they hit the bestsellers list.

  What?  Yes.   They'd be allowed to do what has been Amazon's policy all along.  Note all the Amazon Kindle marketing about NY Times bestseller books for $9.99 since the birth of the Kindle.

  So, we're to think that the publishers had no idea of the $9.99 bestseller-provisions going into their 'Agency' agreement with Apple?  If they weren't aware, then Apple inserted these in a later version.

At any rate, I'd opined in the comments-area here that Amazon's lawyers would have added language to ensure that Amazon would not be undercut by any other book-selling entity   (if any new changeover to the Apple-style "Agency" agreement effective March 2010 had been signed or finalized with Macmillan so soon after the iPad launch and corresponding Macmillan deal with Apple's Steve Jobs).

 In fact, the NY Times wrote at the time that there was "likely" some kind of language to protect Amazon plus a bit more:
' So what did Amazon hold out for?  The company would not comment, but it is likely that Amazon demanded that no other e-book vendors, such as Apple, get preferential access to new titles, or any kind of pricing advantages.
  Amazon may also have negotiated terms into its agreement with the publisher that would allow users of Kindles or Kindle software to lend e-books to each other. '
Today's NY Times article by Bilton makes it clear that Amazon hasn't been standing still in this area:
' Amazon...is determined not to be out-priced by Apple or any other rival.

Since December [before the iPad launch], Amazon has been pushing publishers to sign a new round of legal agreements that would guarantee that the Kindle price for their content is always the same or lower than the price on other electronic reading devices, such as the iPad or the Sony Reader.  The clause, a variation of a legal concept known as “most favored nation,” would guarantee that Amazon’s customers would always get the best price for electronic versions of magazines, newspapers and books. '
What I didn't know was that "many e-publishing contracts with Amazon are still in a month-to-month cycle as the publishers negotiate to try to gain more revenue or more control over their content."  For some reason I had just (wrongly) assumed they were yearly or at least quarterly (which Macmillan's appears to be).

The article also notes Amazon's more complex negotiations with newspapers and magazines, which has to do with the "tiny slice" of revenue (typically 30%) for the publishers.   I've written earlier that insiders have been quoted as saying that Amazon shares the rest of the revenue with the wireless providers, who deliver the subscription content on a daily (or more frequent) basis.

  Despite subscription-publisher discontent with the Amazon contracts, some are considering signing the new Amazon contract while offering for the iPad a free, limited application for their content, as they'd rather not lose their current subscribers on the Kindle.  Also, the publishers have not been ecstatic about their current negotiations with Apple.

When the Kindle can display richer types of media (probably near the end of this year), subscription publishers could then, Bilton writes, release a paid product that looks and works the same across multiple devices.

A new 99c Kindle book. Publisher says E-reader buyers can afford higher book prices.

New Kindle book offerings in the news - PR releases, maybe of interest:

Essondale - by Canadian psychiatrist and novelist David Laing Dawson.
  "Is this hell, or just a psychiatric hospital? Dr. Robert Snow isn't sure.  Waking from a drunken stupor in a small green room, the doctor finds he's on the other side of the diagnosis..."
  Description from PR release.  The book is a small one, at 207 KB file size, so you may want to get a free sample first.
  $0.99  (The paperback is $19.95 and a Used copy is offered for $29.)


Legion
by UK Author B.J. Kibble
  Full description from PR release.
  His expensive paperpback, Dry Rain, has 4 customer reviews and 5-stars average from regular readers, so it may be worth trying a free sample of Legion.
  $5.56   (The paperback is $13.95.)

The Consumerist's Chris Walters reports on what a publishing industry expert advised in a piece about e-book pricing written last weekand and, worse, what he said about people who buy e-readers.

 Walters' article links to a summary of Professor (and publisher) Michael Cader's piece written for Publishers Lunch's paywall area.  The Consumerist article is quite long and interested readers ought to go there for the full piece and for the link to a summary at Idealog.com (which consults for the publishing industry), as it's too easy to take things out of context in a very polarized atmosphere.

  Having said that, I will quote a bit from Walters' piece to give the gist of the Consumerist response.
' Among [Cader's] advice to the industry is this one:

"People who can afford an ereading device can afford all proposed ebook prices."

By that, Cader means that it's unreasonable for a consumer to say he can't afford to pay more for an ebook.  Cader and other publishers may be justifiably upset that Amazon rolled their products up into its own marketing for the Kindle, but the truth is that there are plenty of customers who indeed bought a Kindle to save money over the long term.  The idea is to invest in a special device that can serve as the physical manifestation of any book you load onto it.

On a more basic level, what consumers are willing to pay for a device and what they're willing to pay for an ebook are two different matters and can't be compared.  But since Cader is doing so, let's take a look at them... [ A good listing ]
...
So you're right, publisher;  maybe I can afford to buy an ereader device.  That doesn't mean you can jack up the price on your crappy digital copy that currently offers less usefulness than a physical copy, and then hide behind the device's potential and cry, "I want to be treated like I make expensive baubles too!"  Because you don't.  You currently make poorly proofread digital files stripped of most of the qualities that make digital content awesome. '
Then Walters gives some great advice to publishers.

The next point is especially strong:
' For example, the fourth Twilight book came out in August 2008, but as of February 2010 the publisher feels the digital version should cost the same as the hardcover--an astounding $22.99.  (And yes, that publisher's owner is one of the companies arguing for more control over pricing.)

It's true that in the recent spat between Macmillan and Amazon, the publisher pointed out that it would price new releases at $15 or less--but based on past pricing patterns, there's no reason to believe that any publisher would subsequently drop the book to a $10 or less price point after it's been out for a while. '
Do go read this.  And, in the meantime, maybe write acknowledgement notes to Random House for supporting customers against the 'Agency' plan.
  Random House's imprints include Crown, Knopf/Doubleday, Ballantine, Bantam, The Modern Library, Fodor's Travel, and many others.   See the Kindle Community Forum topic for the full listing.


LINKS FOR SEARCHING FOR FREE OR LOW-COST E-BOOKS
  As ever, here is the ongoing set of links for various Searches for free or low-cost Kindle-compatible books.

A bit of sun with Apple provisions for lower ebook pricing


NY Times's Motoko Rich reports
today that Apple's prices for e-books may be lower than expected.

The image I used for this is a bit over-optimistic, but Rich begins her article by saying that "Maybe e-book prices won’t be rising so much after all."

We've seen public statements by Macmillan; Simon & Schuster; Murdoch for HarperCollins; and Hachette, expressing happiness over eventually being able to push Amazon to change their traditional Bookseller-Publisher wholesale price agreements to the 'Agency' fee contract modeled on Steve Jobs' Apple plan with publisher-set customer-prices of $13 to $15 for new bestseller e-books.

 The aim was to prevent Amazon -- Macmillan said -- from 'devaluing' their books by selling the e-books for only $9.95.

  Motoko Rich wrote in an earlier NY Times article (Oct '09):
'But some publishers worry that the convenience of borrowing books electronically could ultimately cut into sales of print editions.
  ...
  As digital collections grow, [John Sargent, chief executive of Macmillan] said he feared a world in which “pretty soon you’re not paying for anything.”

  Partly because of such concerns, Macmillan does not allow its e-books to be offered in public libraries. '
  In the current NYT article, Rich explains the Apple loophole:
' ... When Steven P. Jobs showed off the iPad last month, he announced agreements with five of the six largest publishers to offer their content through a new iBooks application. Those publishers ... agreed to terms under which they would set e-book prices and Apple would serve as an agent to sell the books to consumers...
  ...
Publishers indicated that e-book editions of most newly released adult general fiction and nonfiction would sell in a range from $12.99 to $14.99, under a complicated formula that pegs e-book prices to the list prices of comparable print editions.  Publishers liked Apple’s deal because it resulted in a marked increase above Amazon’s $9.99 price for most new releases.

But according to at least three people with knowledge of the discussions, who spoke anonymously because of the confidentiality of the talks, Apple inserted provisions requiring publishers to discount e-book prices on best sellers — so that $12.99-to-$14.99 range was merely a ceiling; prices for some titles could be lower, even as low as Amazon’s $9.99 [AB: All emphases mine].

  Essentially, Apple wants the flexibility to offer lower prices for the hottest books, those on one of the New York Times best-seller lists, which are heavily discounted in bookstores and on rival retail sites. So, for example, a book that started at $14.99 would drop to $12.99 or less once it hit the best-seller lists.

Moreover, for books where publishers offer comparable hardcover editions at a price below the typical $26, Apple wanted e-book prices to reflect the cheaper hardcover prices.  These books might be priced much lower than $12.99, even if they did not hit the best-seller list.

Tom Neumayr, an Apple spokesman, declined comment.

  ... Amazon has effectively lost money on each sale at [$9.99] because it buys and resells e-books as it purchases printed books, by paying publishers a wholesale price generally equivalent to half the list price of a print edition.

  That means that on a $26 hardcover book, Amazon would typically pay the publisher $13, losing just over $3 on a digital edition it sells for $9.99. '
I quoted a lot of that rather than try to paraphrase it, as the NY Times did an unusually clear piece on the traditional pricing arrangements.  Read the full article on their site for more details.

Amazon has used the $10 pricing as a loss-leader, with sometimes higher pricing on some of its older e-books -- and earnings over the past year (in a bad economy) show that's worked very well for the stockholders and customers.

  It's a hardball tactic that has left publishers fearful that other bookstores can't compete on that basis and Amazon would have too much control over the e-book market.  After seeing the attempt at a 50% increase in bad times, I'd rather the publishers not set the customer prices but continue to set the wholesale ones and get their money, which they say is more money for them than with the agency plan.  I would think authors would like that too, unless Macmillan is not sharing that added amount with them.

  NO small factor is Random House's recently stated position that it does not plan to go to the Agency plan, leaving one big publishing house selling e-books at considerably lower pricing, putting more pressure on the other large publishers.

Macmillan hard cover books return


NY Times: Macmillan Books Return After Dispute.  Brad Stone and Motoko Rich report on the end of negotations, though it's not clear what was successfully negotiated.  

They write:
' So what did Amazon hold out for?  The company would not comment, but it is likely that Amazon demanded that no other e-book vendors, such as Apple, get preferential access to new titles, or any kind of pricing advantages.
  Amazon may also have negotiated terms into its agreement with the publisher that would allow users of Kindles or Kindle software to lend e-books to each other. '
Emphases mine.  The words 'likely' and 'may' are used to mention concessions, the concepts of which wouldn't have come from thin air.  It seems the NYTimes probably got SOME kind of word but isn't free to say so outright.

Also, while hardcover books are back, the Kindle edition copies have not shown up as of mid-Friday evening.

OTHER NEWS REPORTS - Follow links for full stories
1. Why (And How) Apple Killed The $US9.99 Ebook
' Publishers joining Apple’s iBooks store are turning their back on Amazon and its vision of the flat $US9.99 ebook. Apple forced the music industry to charge 99 US cents per song, so why are they helping publishers set their own prices?

To screw Amazon. '   [From Gizmodo.com]
2. Apple iPad Helps Publishers Get Better Price from Amazon
' Gizmodo reports that the move could mean the end of the $9.99 book.  The conventional wisdom is that publishers will set the ebook prices first proposed by Apple—from $12.99 to $14.99.  I suspect that Penguin and Simon & Schuster will follow suit and that Amazon will be forced to migrate to the agency model and match Apple pricing.'   [From beforeitsnews.com]
3. Epicenter The Business of Tech Panacea or Poison Pill:
    Who Gets to Decide About $10 E-Books?
' Hachette has become the third major publisher to publicly denounce Amazon.com’s $10 e-book model.  It joins Macmillan and HarperCollins in what seems now like the death blow to a price point that had less to do with the inherent value of the content than it did with finding a magic number readers could not resist in droves. '   [From wired.com]

It's Friday night and Len Edgerly's The Kindle Chronicles weekly podcast is up, with the final part of the 2-part interview with Forrester's James McQuivey, a vice president and principal analyst at Forrester Research.
  The first part is at Len's The Reading Edge podcast, which reports on all e-readers -- this last week's podcasts being especially germane, as mentioned in the last blog entry here. Part 1 of a 2-part interview there is titled "Amazon Brings a Knife to a Mud Fight."
  In Part 2 James McQuivey also shares his thoughts on the Apple’s new iPad's place in all this as well as what the next Kindle may shape up to be.

The Macmillan and iPad Effect on the Kindle

At a time when the large publishing houses are rushing to charge Kindle customers 50% more for e-books because e-books are "cannibalizing" hard cover sales (yet they like to dismiss them as a tiny percentage of book sales), some Kindle owners -- especially new ones, for whom the $10 bestseller Kindle book price was a lead feature -- have wondered out loud if they should not have bought their Kindles.

In a current forum thread, Kindle owners are asked if they would take an offer at this point to return their Kindles to Amazon for a refund (not that this is being offered but Amazon does have a 30-day return policy).
  The resulting forum discussion is an interesting read.  Click on the link to read it.

A really interesting Listen is this week's edition of the new, weekly Len Edgerly The Reading Edge podcast, which reports on all e-readers -- this week's podcast being especially germane: Part 1 of a 2-part interview with James McQuivey, a vice president and principal analyst at Forrester Research.  It's titled "Amazon Brings a Knife to a Mud Fight."  Edgerly mentions that
' He also shares his thoughts on how Apple’s new iPad figures in to all this.

 I’ll have the second half of this interview on The Kindle Chronicles episode 81, which will be uploaded as usual on Friday, February 5.  In that portion, James will discuss what he and his teammates at Forrester are calling “The Kindle Flame,” by which they mean the next generation of Kindle that might, if it gets certain things right, set the eBook market fully ablaze as opposed to merely kindled." '
I also browsed news articles analyzing the effect of the last week on Amazon and the Kindle.  Here are excerpts from a few:

BARRONS - "Amazon's Overblown E-Book Tussle" Excerpts:
' We believe concerns over the impact of the potential change in e-book pricing and Apple's (AAPL) iPad launch have been overblown.

Even if all of the publishers move to the agency model, which is unlikely, we still expect Amazon to capture a large share of the e-book market. We also expect physical book sales, in which Amazon has a leading market position, to significantly exceed digital book sales for at least the next five years. In addition, the iPad costs two to three times more than the Kindle, and its liquid crystal display screen provides an inferior book-reading experience...
. . .
Among our takeaways is that Amazon will likely sell fewer titles at higher prices and a higher margin from publishers instituting an agency pricing model. Some publishers are likely to maintain the current wholesale pricing structure in order to capture share, which could put pressure on companies using the agency model. '
To read the full article, click the top result of the linked Google results page if you're not a subscriber yet.

PAIDCONTENT - BARCLAYS CAPITAL
- "More Than 3 Million Could Be Sold This Year: Analyst"
' ... according to updated estimates from Doug Anmuth, analyst at Barclays Capital, in light of Amazon’s Q4 results and recent accounting change. Anmuth says he estimates 3.1 million Kindles will be sold this year ((62 percent growth Y/Y)
. . .
- Increased competition from the iPad, but Kindle is significantly cheaper & will continue to appeal to somewhat of a different market given the e-Ink screen, smaller form factor, better battery life, & lower weight.

- While the recent pricing dispute with Macmillan could signal a broader shift toward an agency model of eBook distribution, we believe higher margins will partially help offset the lower volume resulting from higher eBook prices. '
(See the customer forum thread mentioned, for reactions to how they plan to deal with this this.)
  At the general Amazon Kindle discussion forums, you'll see an avalanche of reactions, which include authors from Macmillan adding their input, with the unfortunate result that too many wind up alienating customers via posts that are hostile to the customer reactions to the 50% price increase for Macmillan, and likely for Rupert Murdoch's Harper-Collins as well as Simon & Schuster, all making similar noises to Macmillan's now.

SEEKING ALPHA - Interesting Stock market results for Apple
' Apple’s (AAPL) revenues surged 32% on better-than-expected computer sales. It beat its earnings estimate by $1.60 per share. It even introduced the iPad, a new product it hopes will take market share from Amazon’s (AMZN) Kindle. After an initial rally, the stock dropped 5% below where it was before the company announced all this news. '

TUAW (The Unofficial Apple WebLog)
"HarperCollins pressuring Amazon to hike Kindle prices"


I guess the below does again explain why Steve Jobs was so cocky in announcing in that video that Amazon and Apple's iBookstore would have the same prices despite the current $5-lower Amazon pricing:
'...now HarperCollins is putting the pressure on that same site to raise eBook prices from $9.99 up to $14.99 or higher. Amazon finds itself in between a rock and an iPad -- if they don't give in to publishers' demands, they could find themselves abandoned for an exclusive Apple deal, but if they do raise prices, sales will start dropping even before the iPad appears. Jobs predicted about this much last week in an interview with Walt Mossberg, saying that publishers would run afoul of the Amazon store, and Jobs would be more than happy to pick them up in iBooks.

. . . At the Apple event the other week, Jobs said on stage that prices on the Kindle and the iPad for books would be "the same," so while fleeting images of the iPad showed bestsellers at around $10 (which is what Amazon charges), it's possible that Jobs would go with the $14.99 price to woo publishers over to his side. '
[ Methodology: In asking the publishers to raise the prices, as he did, Jobs wouldn't care how few he sold, only the margin for each.  In Apple's case the focus is on the hardware. ]

THEWRAP - "Amazon Slow to Restore Macmillan Titles"
' . . . It's now been four days since Amazon said it would reluctantly “capitulate” to Macmillan, and though the publisher's books began to trickle back onto the site Tuesday, many titles were still unavailable for hardcover purchase directly through Amazon’s store.

Whether Amazon was being passive-aggressive or just lazy isn't clear. But Amazon's snit with Macmillan is just only the tip of the iceberg: Not only has Apple said its iBooks store will charge $14.99, but News Corp. chief Rupert Murdoch said on Tuesday's call with investors that he doesn't like HarperCollins' deal with Amazon -- and may challenge the bookseller's discount pricing, too.
. . .
Apple intends to price e-books at $14.99, essentially siding with book publishers in the hopes that they’ll cut deals with the iPad for exclusive releases, putting a dent into the Kindle’s market dominance. ("Publishers will actually withhold their books from Amazon," Steve Jobs told the Wall Street Journal, "because they are not happy with the price.")

But will Apple’s Kindle-killer strategy work?

That question could ultimately depend on e-book customers. There’s already a small movement organized by Kindle enthusiasts to boycott any e-book that is priced over $9.99.

“I think Amazon has quite successfully burned the $9.99 price point into the brains of digital readers,” said Jason Boog, editor of mediabistro.com’s book industry blog, GalleyCat. “If people are actively organizing boycotts against a certain price point, for better or for worse, Amazon has already won the price war.”

Boog predicts publishers “will be forced to offer a bare-bones $9.99 eBook edition for most books, and then build fancier ‘enhanced’ e-books for tablet computers and sell for a premium price... '
The next week should be interesting.